NewJeans, a member of ADOR, has made a strong debut thanks to its unique marketing and promotion.
The girls are a triumvirate of visuals, singing, and dancing.
NewJeans’ precise choreography has been highly acclaimed domestically and internationally.
The choreography is by Kim Eun-ju and BLACK.Q
Both of them are performance directors belonging to ADOR.
So, let us introduce NewJeans’ choreographers.
Kim Eun-ju（김은주）
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Kim Eun-ju is currently the Performance Director for HYBE and ADOR.
She is a choreographer and dancer.
She fell in love with the dance when she saw a trio of male idol groups, “Seo Taiji and Boys” who appeared like comets when she was young.
She later became a dancer.
She says, “Dancing is already a part of my life because I’ve been dancing for a long time. I want to keep dancing even when I get older.” She continues to convey the greatness of dancing.
I・O・I
Gugudan
Dreamnote
TOMORROW X TOGETHER
GFRIEND
In the past, she was the performance director for TOMORROW X TOGETHER, a Big Hit Music affiliate, and was also the team leader of Source Music’s performance direction team.
When Source Music split off, and ADOR was established, she moved to ADOR. She will serve as Performance Director.
Creating a new sensation in the K-POP
When NewJeans debuted, many people thought a foreign choreographer did the choreography.
This was because it was a departure from previous K-pop girls’ performances.
Whereas their previous performances had focused on powerful movements using the upper body and synchronized movements, NewJeans was characterized by large movements using the entire body.
Even on stage, the performance is characterized by the members making eye contact with each other as if they genuinely enjoy the dance.
The direction and choreography are a joint effort with BLACK.Q.
Direction and choreography are done in collaboration with BLACK.Q
Kim Eun-ju is said to be BLACK.Q’s dance mentor, so the direction was probably decided mainly by her.
“It has to be the dance that best suits them.”
Kim Eun-ju constantly studies dance understands the songs well, and continues to create choreography.
She listens to the moment’s music and receives different inspirations depending on the situation that comes to mind.
She says she has an entirely different style when creating choreography for her idols and when creating choreography for her performances.
In 2019, when she took over as the head of the dance school, she said the following.
“When I create choreography for my performances, I would instead try dances that are not popular without hesitation. On the other hand, when I generate choreography for idols, I conceive the choreography by concentrating entirely on the singer’s song, image, and concept rather than my style. I asked the company for pictures of the singer dancing and continuously asked for the idea. The dance has to be the best fit for them“.
The choreography is perfect for NewJeans’ youth.
Complete revision of the choreography for “Hype Boy”?!
NewJeans’ choreography is based on the concept of Min Hee-jin, CEO of ADOR.
Even before the formation of NewJeans, Min Hee-Jin shared the direction she wanted for the team.
It is “atypical freestyle”.
The CEO’s strong message is that it’s time to break away from the conventional stereotypical style.
Kim Eun-ju worked with BLACK.Q on the choreography based on the CEO’s idea, but the first ‘Hype boy’ choreography received a total revision request from the CEO.
After that, the reconstructed “Hype boy” had a strong impact and spread worldwide.
From this one case, the idea of the CEO and the choreographer must have been a perfect match.
It seems that the choreography of “Cookie” and “OMG” was OK at one time.
The world wonderfully received the performances that NewJeans sent out one after another.
Kim Eun-ju says to her students:
I tell the children never to rest on their laurels. They should not be satisfied with what they are doing well now but work hard to grow. That is the only way they can finally rid themselves of insecurity and prove their future.”
Kim Eun-Ju is strictly self-driven and continues her activities and research as a dancer and choreographer.
We will keep an eye on NewJeans’ performance evolving under her leadership.
BLACK.Q（블랙큐）
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| Real name | Kim Young-hoo |
| Date of birth | November 10, 1995 (age 27) |
| Family structure | Parents, older sister (married) |
| Country of Citizenship | South Korea |
| Height | 5′ 7″ (173cm ) |
| Blood type | AB |
| educational background | Cheonan High School (Graduated) Sejong University Future Education Center (Dance Course majoring in dance) |
| Belonging office | ADOR |
| SNS | Instagram、yutube |
BLACK.Q graduated from Cheonan High School, a private boys’ high school.
The high school is located in Cheonan City, Chungcheongnam-do, adjacent to the metropolitan area.
Cheonan City is the largest city in Chungcheongnam-do.
Cheonan High School opened in 1954, with 30 classes and approximately 1,000 students in the 2022 school year.
After graduating from high school, BLACK.Q enrolled in the Future Education Institute of Sejong University, where he majored in the Practical Dance Course in Dance Studies.
The course is of a high level and has produced many famous choreographers.
He also seems to have improved his dance skills there.
He seems to have developed his dancing skills there, too.
“TEAM EO-DDAE” members
BLACK.Q is a member of EO-DDAE, a six-member male dance crew.
He is the choreographer on the team.
EO-DDAE gained recognition by appearing on Mnet’s “STREET MAN FIGHTER” (Street Man Fighter), held ten times in Korea from August 23, 2022, to November 8, 2022.
STREET MAN FIGHTER” is the first male dance crew survival program after Street Woman Fighter and Street Dance Girls Fighter hosted by broadcasting company Mnet.
EO-DDAE incorporates “genderless” as its concept.
Genderless means breaking away from the traditional male and female-typical dances and showing a variety of male dances without gender boundaries.
BLACK.Q’s dances feel like a fusion of male power and female softness and have been well-received by many fans.
He has an understanding of female choreography.
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Active as a backup dancer
BLACK.Q also has a strong presence as a backup dancer.
【Backup dancer for SIN B】
2021 Choreographer debut
BLACK.Q participated in the production of other artists as a choreographer in 2021.
The first artist is “KEY”. This is his solo song “Helium”.
KEY is a member of the male idol group SHINee.
He has appeared in many TV programs and is immensely popular.
↓Choreography by BLACK.Q
2022 Affiliation with ADOR
In 2022, BLACK.Q will be part of Hybe Labels’ ADOR.
He works with his dance mentor Kim Eun-ju as performance director and choreographer to direct and choreograph NewJeans.
Here is an introduction to working with Kim Eun-ju↓
【Attention】
【Hype boy】
【Cookie】
【Ditto】
【OMG】
Their choreography has been praised overseas as “very fresh”!
Origin of the “BLACK.Q” naming
The dancer’s name BLACK.Q comes from when he was on a team called “Wax of the World”.
He was known as “BLACK” because he often wore black among the team members.
After BLACK, he changed his real name, Kim Yong-hoo, to “Q” and pronounced it cutely as “Kyu” to create a mischievous atmosphere, and he became “BLACK.Q”.
It is said that the dancer’s name, “BLACK.Q,” was decided by Kim Eun-ju.
BLACK.Q’s personality
His sharp gaze when he is expressionless may seem dry for a moment, but his inner self is full of charm and affection. Even his language to his fans and his conversations with acquaintances are imbued with kindness.
He hates to be late for appointments, and he is punctual.
He once told me that when he was in college, his friend was three hours late to an appointment, and he kept mentioning it.
He is very service oriented and has performed NewJeans choreography at events. He is very personable, they say.
You can feel his personality!
Nicknamed “Father of NewJeans.”
Before NewJeans debut, he couldn’t help but cry when he saw the finished music video.
He said, “It’s a move that wipes the sweat off your face and makes your hair fly. The music video makes me feel beautiful and energized, just like my daughters.”
BLACK.Q’s words earned him the nickname “Father of NewJeans.”
Comparing Haerin‘s dancing from the past to the present shows how much effort she has put in.
昔のヘリンちゃんと今のヘリンちゃんのダンス動画見比べると、本当に努力したんだなって……( т т )ᰔᩚ #newjeans #haerin pic.twitter.com/t73y4m4ATI
— なぎ (@Haerin_nya) January 31, 2023
The other members must have practiced excellently.
Since I have seen their efforts and passion closest to me, it is no wonder I commented on their actions as if I were a father.
I applaud this beautiful father-daughter bond!
Other
BLACK.Q stylishly wears clothes.
He is very fond of accessories.
He changes necklaces frequently, mostly beaded necklaces.
He also wears rings and bracelets often and three-ring earrings constantly.
BLACK.Q’s fashion sense is also notable.
Summary
How was it?
We found that the choreography team has created a production that captures the unique characteristics of the NewJeans members.
We will keep an eye on their performances in the future.
Thank you very much for watching.
