NewJeans’ official fandom name is a detail many new fans want to confirm early, because it appears in merch, hashtags, and fan club announcements. This guide explains why NewJeans’ fandom name became Bunnies, how Tokki is connected, and what we know about an official fandom color in a simple way.
NewJeans official fandom name
NewJeans revealed their official fan club name on October 29 2022, celebrating 100 days since debut, and the name is “Bunnies”. The same announcement also introduced their official light stick at the same time.
To keep NewJeans’ fandom name easy to remember across languages, fans often use both the English “Bunnies” and the Korean word “Tokki” as a friendly nickname in posts and tags.
Key terms to know
NewJeans’ Official Lightstick is called “BINKY” bbyong 🐰🥕
— NJZNEWS🇰🇷 (@newjeansnews_) October 29, 2022
Binky is a term for when rabbits are excited they do like happy jumps so when the fans are cheering it’s like they’re ‘binkying’!!#NewJeans #Bunnies pic.twitter.com/HnW4L0u5DB
Here is a quick table so you can understand how NewJeans’ official fandom name connects to the group’s official items.
Why fans say Bunnies and Tokki
뉴진스 사랑해
— charlie Kim (@charlie0353) February 14, 2026
🧸🦦🐶🐱🐹
💙🩷💛💚💜#Always_With_Bunnies#NEWJEANS_IS_FIVE #FreeNewJeans pic.twitter.com/iDz8aIxwGW
NewJeans’ fandom name “Bunnies” matches the group’s rabbit motif that appears in official branding and fan culture, so the name feels natural to many listeners. “Tokki” literally means rabbit, and it shows up alongside “Bunnies” in the official announcement hashtags, which is why fans casually call themselves Tokki as well.
If you want a friendly way to say it in English without sounding stiff, “We are Bunnies” is already part of the official wording used in the announcement post.
NewJeans fandom color basics
Some Kpop groups have a clearly stated official fandom color, but for NewJeans, major profile sources often list the official fandom color as not announced or not applicable. Because of that, fans sometimes use bunny themed colors from visuals or merch as a vibe rather than a fixed official color.
NewJeans profile and official SNS
NewJeans’ basic profile is simple, but it helps when you are checking which accounts are official and where NewJeans communicate with fans.
- Members are Minji, Hanni, Danielle, Haerin, and Hyein.
- Their official X account is commonly shown as NewJeans_ADOR.
- Their official channels include an official YouTube presence and links shared in video descriptions.
Reference: HYBE LABELS
How fans connect through Phoning
haerin saying she went on phoning too late (she literally arrived after several minutes) shes sad bc everybody’s saying goodnight already😭😭😭😭 pic.twitter.com/UOaj6BBoDa
— MARIA ONLY 3 MILES AWAY (@jencroissante) January 28, 2023
If you see “Phoning” mentioned, it is one of the official connection points that NewJeans list together with their website and social platforms in their video descriptions. That makes it a practical place to watch for official updates and fan focused notices alongside standard SNS posts.
Fan community sources also describe fan club membership activity under the Bunnies name, so the fandom identity is not only a nickname but also part of organized fan club life.
Summary
NewJeans’ official fandom name is “Bunnies”, announced on Oct 29, 2022, and “Tokki” is closely tied through the same official tags. An official fandom color is often treated as unset, so for now, it is best to simply enjoy the various colors used in their artwork and merchandise.
